Arthur Yoria - Ruff Life SingleHouston, Tx — RUFF LIFE is the closing credits song for the new documentary, Operation Houston #StrayDogCity from Tom McPhee, Man Smiling Moving Pictures, and the World Animal Awareness Society & WA2S Films. Watch the RUFF Life, the music video of Rita’s rescue and adoption here:

Currently the video has well over 600,000 views on YouTube, and this is where the story and a new video series begins…

Ruff Life was filmed in Sunnyside neighborhood, currently ranked 2nd most dangerous neighborhood in America and it happens to also be one of the worst neighborhoods for stray dogs. During the video and quite organically, a stray dog walked up to the set and that’s where story begins. Arthur and Rita’s meeting has become an internet sensation with their song and video Ruff Life being lauded from far way places like: Japan, China, Isreal, Brazil, Chile and all across Europe.

 Without thinking and without doubting, Arthur adopted the dog he names ‘Rita Hayworth’ and a healing process began between cat loving human and an amazing dog that has required a ton of attention to bring back to health.  American Strays is the title to a new PBS documentary directed by Tom McPhee about the plight of stray dogs in America and the battles being fight on their behalf by animal rescues in Houston, Detroit and San Antonio. American Strays, a tale of animal warfare in America is being produced in party be the World Animal Awareness Society and WA2S Films.

This is not the first collaboration between Yoria and McPhee, in 2007 they teamed up on McPhee’s International multi-award-winning Documentary, An American Opera – the greatest pet rescue ever! A powerful, emotional examination of what happened to the tens of thousands of pets left behind in New Orleans when the residents were forced to evacuate. Here is a teaser from the film featuring Yoria’s songs:

Man Smiling Moving Pictures is McPhee’s Production company. He also created the World Animal Awareness Society, an award winning highly specialized media non-profit, in order to tell visual stories about how humans and animals interact in contemporary society. Tom McPhee’s Executive Director statement:

*** Proceeds from the single will be going to the World Awareness Society ***

Please feel free to watch more of Arthur’s collaboration on the Operation Houston #Straydogcity Production, including the emotionally charged anthem ‘Call Me’ that Yoria also donated to the production about his mother Edna who currently suffers from Dementia (through these videos):

Yoria is a nomadic musician who has lived in Brooklyn, Chicago, Brazil, California and is currently in Houston Texas. He has toured extensively in the U.S. as well as internationally, including Colombia, England and Italy. Live he combines guitar and vocals with a genius touch to song development. His style, good grace and calm demeanor can often get lost with his manic attention to his lyrics. Yoria is a signer/songwriter that has been nominated for several awards for Houston Press Music Awards and founded 12 Records, Inc. with his good friend and former Houston Rocket, Matt Maloney, currently of the band StarLine. Their song, ‘I’ll Be Here Awake’ reached #8 on the specialty radio charts. Another one of Yoria’s songs from that album, ‘Call Me’, was used in the Fox Television show The O.C. and ‘Here To Stay’ was used in the final credits of the psychological thriller film Breaking Dawn. Yoria’s work is featured on a regular basis in TV commercials for He recently signed on with Houston’s independent record label Splice Records. Yoria’s webpage here: